It’s time for change. As a species we now have a responsibility to transform things for the better. Over consumption of goods and rampant use of plastic is slowly choking our planet.

We’ve decided to make a stand and create rugs from recycled single-use plastic or ethically sourced organic and sustainable materials.


Recycled Plastic

Sustainability has now never been more important in the history of human beings and if we don’t start to act now things will only get worse. We now have the technology available to recycle plastic into new and quality goods so that it doesn’t have to be discarded into the environment.

Just one of our rugs recycles over 3000 plastic bottles which means for large scale projects this can become hundreds of thousands if not millions.

Soft as wool

The rugs we create are as soft and luxurious as wool. The yarn is treated, spun and washed the same as wool. This guarantees the quality and softness - which means the rug we create look and feel just like wool.


Producing the yarn from post consumer plastic products means we do not need to use precious hydrocarbons to make the polyester material. Reducing energy consumption for manufacturing by 66%, reducing green house gas emissions by over 34% and reducing water consumption by nearly 50%.


Recycled yarn - How is it different?

Unlike polyester, recycled polyester uses PET as the raw material. This is the same material that is used in clear plastic water bottles, and recycling it to create the fabric prevents it from going to landfill. The steps involved in the production process are as follows.

  1. The collected PET bottles are sterilized, dried and crushed into small chips.

  2. The chips are heated and passed through a spinner to form strings of yarn.

  3. This yarn is wound up in spools.

  4. The fibre is then passed through a crimping machine to create a fluffy wool texture.

  5. This yarn is then woven into your rug.

How Ethical Is It Versus Virgin Polyester?

This process of converting PET into recycled polyester requires much less energy than in the case of normal polyester, it takes 33-53% less energy. There are two main advantages to this process:

  • Using more recycled polyester reduces our dependence on petroleum as the raw material for our fabric needs.

  • Diverting PET bottles for this process reduces landfill, and thus less soil contamination, air, and water pollution.

Another benefit is that the rugs created from recycled polyester can be recycled again and again with no degradation of quality, allowing us to minimize wastage. This means rug manufacture could potentially become a closed loop system, polyester could forever be reused and recycled.


Sustainable and ethically sourced wool

We only use ethically sourced and sustainable New Zealand wool which is 100% biodegradable.

Wool is a beautiful and soft natural product and is 100% biodegradable and has been used to make rugs since the beginning of weaving.

The rug world’s dirty secret

Across the world animal welfare for sheep is called into question as shearers are usually paid by volume, not by the hour, which encourages fast work without any regard for the welfare of the sheep leading to frequent injuries.

The supply chain

We are finalising our supply chain which will be released in the coming weeks so that we know that we are only using suppliers that treat their animals with high regard and in turn create the best quality wool.